Read the whole article here: http://www.csmonitor.com/2009/0321/p01s01-wogn.html
Some of the more telling excerpts from the article are:
In an intense media campaign, locals are told that ethnic Macedonians are the proud direct descendants of Alexander, and thus a people responsible for spawning the white race of planet Earth, from the Caucasus "to the seas off Japan," according to a public service spot on national TV.
Even "God" has gotten involved. A nine-minute TV ad starts with a petition from Macedonia to the heavens: "Our neighbors distributed thousands of books across the world, containing false history and portraying a wrong picture about Macedonia. ... Only you know our pain." The Almighty then responds: "From you, Macedonians, descendants of Macedon, I conceived the white race. All that stretches to the seas off Japan is conceived from your genes."
Beyond theatrics, the program deeply troubles many scholars and intellectuals here – who are being sidelined – for its promulgation of myth as truth. The new taxpayer-funded Alexander ideology has no serious texts
Unlike Serbia's Kosovo story, based on centuries of poetry and legend,the Macedonian ideology is being both invented and presented at the same time. There is no outside scholarly consensus, no textual tradition; the result is a kind of history-free history. The top-down, debate-free imposition of the new history is itself seen as illiberal and authoritarian.
The following is a clip from the TV ad that the article describes. This TV ad appeared on state sponsored television. This 1930's style fascist ideology which appeals to 'pristine' blood pedigrees does not belong in 21st century free and progressive Europe.